There is also an in-game currency, Robux, which allows you to purchase premium items in exchange for real-world money. There is a premium tier, called Builders Club, which gives access to premium features, allows you to trade, and removes ads, among other things. To play, you’ll have to jump through some registration and downloading hoops, but the basic game is free. Admittedly, some fairly decent games also occasionally slip in. As games are built by anyone, really, and quite probably children, they’re full of knock-offs of famous games, brands that have nothing to do with the originals, and weird and inane storylines. You could make - or join - battles, obstacle courses, racing games, treasure hunts, and more. Roblox allows you to create games that are limited really only by your imagination. For the uninitiated, it’s important to remember that this isn’t a game it’s a platform that lets you create games or join games that others have created. Outside of the App Store, a recent report from Mozillion found that Minecraft, Free Fire, and Genshin Impact are the most searched for mobile games on the web, with 18 games reaching over one million monthly searches each month between January 20.Unless you live under a rock (or perhaps far from kids), you’ll probably have heard of Roblox, a user-generated gaming platform open to all but aimed at kids aged 8 - 15. However, the hypercasual industry has clearly grasped where consumers are searching and have tailored their ASO strategy to this. Other games that were often searched for explicitly included PUBG Mobile, Minecraft, Free Fire, Clash Royale, Free Fire, and Ludo King.ĭata.ai's report highlighted that despite years of using the App Store to find games, consumers are still at a loss of what keywords to use for specific searches. Roblox was the most searched for keyword in Germany, Mexico, and Thailand. The most specific searched for mobile game in 2021 was Roblox which appeared in the top three search terms in 10 countries. Non-specific keywords revealed a regional split, with western countries’ searches yielding casual and hypercasual games, such as Project Makeover, Hair Challenge, and Subway Surfers, whereas APAC markets preferenced 'core' games, such as Battlegrounds Mobile India and Honor of Kings/Arena of Valor.
Casting an eye on app store optimisation, data.ai has highlighted the most searched words consumers use to find mobile games on the iOS App Store in 18 countries in its State of Mobile Gaming Report 2022.ĭata.ai highlighted that non-specific searches, such as 'game', 'games', or 'gaming', appeared very frequently across the countries analysed and ranked in the top three searched terms in eight countries.
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